Furmark, launched by the International Fur Federation (IFF), is a quality certification and traceability system for the natural fur industry. In the exploration of sustainable fashion, Furmark redefines the quality and value of fur with strict standards throughout the global supply chain.

From the selection of farmed and wild fur, to the precise control of international dyeing and dyeing processes, to the full chain transparency of manufacturing and retail, each link is strictly reviewed by independent organizations to ensure that the products meet environmental standards and humane concepts.

Furmark certified fur is equipped with an exclusive traceable label code, which fully presents information such as fur type, origin, animal welfare plan and manufacturer, and intuitively presents quality and trust.

These certified furs are not only the symbiosis of nature and craftsmanship, but also the carrier of a sustainable lifestyle, bringing together the commitment to sustainable development and the pursuit of diverse fashionable innovation.